IHG® Hotels & Resorts Loyalty Program Takes Home Freddie Awards

iSeatz

Apr 26, 2019 3 minute read

Source: IHG

IHG® Rewards Club, one of the world’s largest hotel loyalty programs, takes home five first-place awards at the 2019 Freddie Awards

IHG® Hotels & Resorts (IHG®), one of the world’s leading hotel companies, wins the top spot in five categories for IHG® Rewards Club at the 2019 Freddie Awards. The oldest and most prestigious awards for loyalty travel were held on April 25 at the C.R. Smith Museum in Fort Worth, Texas.

Taking top honors as Program of the Year in the Middle East/Asia/Oceania region, IHG® Rewards Club also won first place in five of the six categories for which it was nominated:

Best Promotion for Accelerate* in Europe/Africa
Best Promotion for Accelerate* in the Middle East/Asia/Oceania
Best Loyalty Program in the Middle East/Asia/Oceania
Best Redemption Ability in the Middle East/Asia/Oceania
Best Redemption Ability in Europe/Africa

*The Accelerate promotion provides unique, tailored offers for members to earn bonus points by completing stays.

In addition, IHG’s loyalty program received second-place awards for Best Elite Hotel Program in both Europe/Africa as well as the Middle East/Asia/Oceania region.

Christian Hempell, SVP Global Partnerships & Loyalty, commented: “IHG® Rewards Club winning five Freddie Awards is especially meaningful to us because they are voted on by members, who are at the heart of what we do. This recognition confirms that we give members more of what they want in a loyalty program. We continue innovating member benefits and experiences delivered by IHG Rewards Club at our brands in the global IHG portfolio.”

With 15 of the world’s leading hotel brands and more than 5,600 hotels around the world, IHG offers travelers and members of its global loyalty program, IHG^® Rewards Club, a hotel stay for all travel occasions.

The recent announcement of the USTA partnership for the US Open Tennis Championships demonstrates the high importance IHG is placing on opportunities for members to have once-in-a-lifetime experiences.

The Freddie Awards are a unique honor as they are member generated—with 7.1 million travelers around the world voicing their opinions for this year’s awards. Travelers can cast their ballots for the best loyalty programs, available in 13 languages, for the most valuable travel loyalty program in one of three geographic regions: The Americas, Europe/Africa and Middle East/Asia/Oceania.